1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. They inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. 1% for the Planet makes environmental giving easy and effective through partnership advising, impact storytelling and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their Business Members and Individual Members have given hundreds of millions of dollars to our approved Nonprofit Partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all
New Balance donates to 1% for the Planet
Through 2021, New Balance will donate 1% of MSRP from all Fresh Foam Hierro v6 sold in the U.S. to 1% for the Planet to benefit organizations working on climate change and public lands.